The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
BROWN HAS A CHANT AND A SPONSORSHIP
A chant directed towards Brandon Brown has landed the NASCAR driver a sponsorship with the cryptocurrency, LGBcoin.
For more on this story, head to Sports Business Journal
AR AT OLD TRAFFORD
Manchester United treated frontline workers with an augmented reality viewing experience at Old Trafford.
For more on this story, head to Sport Techie
SPONSORSHIPS & MARKETING IN 2022
What does 2022 have in store for sponsorships and marketing? Predictions have been made.
For more on this story, head to Sports Pro
THE FUTURE OF SPORT AND GAMBLING
The Betting and Gaming Council have stated that sport sponsorships go ‘hand in hand’ with promoting safer gambling.
For more on this story, head to Politics Home
SPORT SPONSORSHIPS: WHO COMES OUT ON TOP?
Sport sponsorships offer a range of brands the opportunity to advertise their products to the masses. But which industries are best suited for these partnerships?
For more on this story, head to YouGov
BBC NEWS: MEET THE FOUR NON-LEAGUE SIDES ALL HOPING TO CAUSE AN FA CUP THIRD-ROUND SHOCK
ESPN: COVID-19: PIERRE EMERICK-AUBAMEYANG TESTS POSITIVE AFTER NIGHT OF PARTYING ON EVE OF AFCON
BBC NEWS: NOVAK DJOKOVIC: AUSTRALIA CANCELS TOP TENNIS PLAYER’S VISA
THE IRISH TIMES: SOUTHAMPTON CONFIRM SPORT REPUBLIC TAKEOVER