The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
A HAPPY NEW YEAR FOR ACTIVISION BLIZZARD
History has been made in the gaming industry. Microsoft has bought Activision Blizzard for $70 billion.
For more on this story, head to Joe.co.uk
THE 2022 WINTER OLYMPICS PREDICTIONS
The 2022 Winter Olympics will start in Beijing shortly. But how well will Team GB do?
For more on this story, head to The Telegraph
THE BULLS’ NEW SPONSOR
Chicago Bulls have landed a multi-year partnership with Klarna, a financial company.
For more on ths story, head to Sports Pro
DAZN’S NEW VENTURE
The sports streaming service, DAZN, is close to buying BT Sport for a 9 figure sum.
For more on this story, head to YouGov
CAZOO’S DYNASTY
Cazoo are expanding their football empire as Lillie OSC will be sponsored by the UK car retailer for the 2022/23 football season.
For more on this story, head to Sports Pro
GOOD SHOUT
BBC SPORT: CHRISTIAN ERIKSON: THOMAS FRANK WANTS TO SEE COMPATRIOT PLAY IN “TOP FOOTBALL” AGAIN
SKY NEWS: GARETH SOUTHGATE: ENGLAND MANAGER SEEKS LEGAL ADVICE AFTER HIS NAME IS USED IN CRYPTOCURRENCY SCAM
EUROSPORT: BEIJING OLYMPICS 2022 – CHARLOTTE BANKES, DAVE RYDING AMONG 21 TEAM GB SKI AND SNOWBOARD ATHLETES SELECTED
UNOFFICIAL PARTNER: WEB3 WTF?