The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
THE FUTURE OF SPORTS IS ALGORITHMS, NOT ATHLETES
Spectators sit stacked one row behind another, all craning their necks to look down at the miniaturised soccer pitch below them. With bated breath, they watch as a tiny player gently bumps the ball up the pitch towards its opponent.
For more on this story, head to Inverse
EURO 2020 – A FOOTBALL TOURNAMENT WHERE THE BIG PLAYERS COME FROM CHINA AND THE US
With Euro 2020 now under way after a year of pandemic delay, football fans will be hoping for great performances from Europe’s finest players. Some of us will watch the tournament unfold on our Hisense televisions, and many will choose to order in some half time refreshments, maybe via the Just Eat delivery service, possibly sent using a Vivo mobile phone.
For more on this story, head to TheConversation
APAC SPONSORS OF EURO 2020 FIND RELEVANCE THROUGH DIGITAL INNOVATION
Streaming, social media and mobile have dominated the pitch for sports sponsors but with Euro 2020 returning to our screens after a year of digital transformation, the time is now for brands to stay connected. With a huge football fanbase in Asia, The Drum speaks to experts about how sponsors can get the best value from international sporting events.
For more on this story, head to TheDrum
DO RONALDO AND POGBA’S DRINKS REMOVAL SHOW THE RISKY FUTURE OF SPORTS SPONSORSHIP?
Steve Kuncewicz, head of creative, digital and marketing sector group and partner at law firm BLM, questions how Coca-Cola and Heineken could pay the penalty after failing to score with Ronaldo and Pogba.
For more on this story, head to TheDrum
WHY DIGITAL SPORTS ENTERTAINMENT IS THE NEXT BIG SPORTS INDUSTRY IN CHINA
Favourable national policies in China have led to rapid growth of the sports industry; and industry’s newest main driver comes from technology-enabled sports entertainment business.
For more on this story, head to SCMP
HOW WE ENTERED THE AGE OF THE ACTIVIST ATHLETE
From Colin Kaepernick to Marcus Rashford to Naomi Osaka, activism in sport has come a long way in a short space of time. Here, All To Play For author Matt Rogan asks: Is the Summer of Sport finally the moment we start taking our athletes seriously?
For more on this story, head to Penguin
GOOD SHOUT
STOCKHEAD: The sports data economy is growing fast – can ASX players get in the game?
BBRIEF: The dawn of a new age of advertising
THEDRUM: O2 rebuilds its iconic arena inside Fortnite
CNBC: Microsoft among deals that helped NBA set record $1.46 billion in sponsorship revenue
SPORTSPRO: DAZN and YouTube partner for global Women’s Champions League rights deal