The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
WHY HOME TEAM FANS ARE SO VALUABLE TO SPONSORS
With over $68 billion invested in sponsorships last year and the signing of record NBA (estimated to be $75 billion) and NFL ($110 billion) media deals, has the world gone mad? Or are fans of the home teams in sports really worth more to advertisers than other audiences?
For more on this story, head to Forbes
OLYMPICS: HOW BRANDS ARE USING AI TO TRACK IN-GAME SPONSORSHIPS
When Milwaukee Bucks star Giannis Antetokounmpo steps to the free-throw line (and takes his sweet, sweet time), he’s a standing billboard. Above his heart, his jersey sports a Motorola patch, getting airtime for all 10 of the seconds he lingers at the line.
For more on this story, head to Morning Brew
WOMEN’S SPORT: FORTUNE WILL FAVOUR THE BRAVE (BRANDS)
Sponsorship investment in women’s sport is nothing new, but there is still first-mover advantage for brands that understand and leverage their role and expertise in taking sport to new female audiences.
For more on this story, head to The Drum
EURO 2020’S MOST INFLUENTIAL FOOTBALLERS – WINNING ON SOCIAL
Football isn’t just played on the pitch. As well as battling it out at Euro 2020, some of the sport’s biggest names are also major players on social, where brands have long looked to use them as a way to reach consumers. So who has the most influence in this year’s tournament?
For more on this story, head to LBBOnline
FEMALE OLYMPIC ATHLETES’ SPONSORSHIP VALUE SOARS
The sponsorship value and profile of female athletes has increased during a ‘unique window of equality’ provided by the upcoming 2020 Tokyo Olympic Games
For more on this story, head to Insider Sport
TIKTOK ON SPONSORING EURO 2020
TikTok’s head of marketing for the EMEA region tells SportsPro how fans have been engaging with the platform during Uefa Euro 2020, and outlines why the company’s ambitions in soccer extend beyond this summer’s national team tournament.
For more on this story, head to Sports Pro Media
SPORTS PRO: How Edgbaston highlighted the role of data and digital in sport’s post-Covid revenue model
FORBES: Baseball’s Highest-Paid Players 2021
GAMBLING NEWS: Betting Companies Are Succumbing to Sponsorship Pressure in the UK