The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
TURNING SPECTATORS INTO CONNECTED FANS: THE FUTURE OF SPONSORSHIP
Empty stadiums and lockdowns have changed sports viewing forever. Here’s how to create better fan experiences and brand connections with cutting-edge digital tools.
For more on this story, head to BecauseXM
HOW SHOULD FANS APPROACH THEIR INVOLVEMENT IN SPORTS
Sports fans have a psychological need to belong. That’s part of the appeal of following an individual or a team. The camaraderie, the community, the teamwork, and the joys of association are what people sign up for.
For more on this story, head to MediaCom
FIVE WAYS THE SPORTS SPONSORSHIP LANDSCAPE WILL EVOLVE THIS YEAR
Throughout all of the goals, touchdowns, runs and points scored, and all of the tackles, blocks, catches and assists made, one very important thing has been missing from professional sports for the better part of the last 16 months: fans
For more on this story, head to EventMarketer
WHY THE SMART SPONSORS OF THE FUTURE WILL NOT BE SLAVES TO TV EYEBALLS
Veteran sports industry consultant Giles Morgan looks back at the ‘halcyon days’ of sports sponsorship to see how far the industry has developed in 2021.
For more on this story, head to SportsPro
NHL JERSEY PATCHES AND NBA VIRTUAL ADS
From the NBA to the NHL, top U.S. sports leagues are carving out more space on for advertisers to get visibility and help networks to recover from Covid-19 losses.
For more on this story, head to CNBC
GAMBLING’S DECLINE IN SPORTS SPONSORSHIP POINTS TO CONSUMERS
The number of topline sponsorships from gambling brands has plummeted – and the opportunity for new sectors to take advantage is ripe.
For more on this story, head to Campaign
SPORT CAN’T PLAY WITHOUT A PLANET
Sport has a leading role to play in tackling the climate crisis, and as the first ‘carbon negative’ sport, SailGP, took place in July, the league’s Director of Purpose and Impact, Fiona Morgan, looks at the solutions to the problem.
For more on this story, head to SportsIndustry.biz
SPORTS PRO: BT Sport app adds Hype Mode feature for new Premier League season
THE DRUM: Barclays: 20 Years Committed to Football
SPORTSINDUSTRY: WWE unveils Enfield Town sponsorship
MEDIAPOST: A Fresh Take On Sports Sponsorship Returns In Post-Pandemic World