The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
HOW DENTSU IS HELPING DAZN MAKE A STATEMENT ABOUT THE FUTURE OF SPORTS
Dazn has shown how it intends to KO sports competitors as a consequence of its five-year deal with Matchroom Boxing, with the first integrated ad campaign since rebranding. The Drum catches up with the strategists and creatives tasked with marketing this burgeoning ‘Netflix of Sports’, and gets to grips with its inherent challenges.
For more on this story, head to The Drum
VALUES VS CASH
Female athletes, including US olympic legend Simone Biles, are trading lucrative sponsorship deals for Brand promotions that share the same values as the pros. The move has left big corporations, such as Nike, puzzled.
For more on this story, head to Ministry of Sport
Brands are exploring meaningful methods to partner with sport stars/events. Customers are four times likely to use brands that hold the same values and beliefs as themselves. Examples are shown through P&G’s sustainability project in the 2020 Olympics, and the NWSL partnership with Budweister.
For more on this story, head to PSSignal
RONALDO’S RETURN A MANUFACTURER’S DREAM
Do shirt sales compensate for football transfers? Dr Dan Pumley, a lecturer from Sheffield Hallam University, states that the majority of football shirt profits go straight to the manufacturers and not the actual clubs.
For more on this story, head to BBC
A NEW STANCE ON GAMING
China has limited its Under 18 citizens to 1 hour of video games per day to help protect their ‘physical and mental health’. This drastic move has caused a negative effect on the esports and gaming industry throughout the world.
For more on this story, head to Reuters
THE FUTURE OF TELEVISED SPORTS
A recent report has found that two thirds of sport fans are unable to watch games shown on cable/satellite television. A variety of games have made the transition from free-to-air TV to premium channels, losing around 68% of its fans in the process.
For more on this story, head to TV News
MATTHEW BALL: Netflix and Video Games
UNOFFICIAL PARTNER: Esport Economics
SPORTTECHIE: Facebook Launches Fantasy Sports Offerings in Partnership
TV TECH: ESPN Launches ESPN Edge Innovation Center
SKY SPORTS: World Cup: UEFA to oppose FIFA plans for tournament