The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
KONAMI’S NEW FOOTBALL TACTICS
The war between FIFA and Pro Evolution Soccer (PES) has seen EA’s video game take the lead in recent years with consumer satisfaction among other sectors. Can Konami’s PES’ rebrand, now named eFootball, challenge the latest FIFA game?
For more on this story, head to Whynow
OFF TO PRACTICE
On 2nd October 2021, Utah Jazz allowed fans to view the team’s open practice over zoom, with a record of 50 thousand people turning in.
For more on this story, head to WeRSM
SS LAZIO STRIKES GOLD
SS Lazio, a football team which plays in the Serie A league, has become partners with Binance; the world’s largest crypto exchange firm.
For more on this story, head to Yahoo
NEWCASTLE UNITED: A NEW ERA
An exciting future awaits Newcastle United fans as the Saud-Arabian’s backed takeover is complete.
For more on this story, head to BBC Sport
IRVING’S DECISION
Brooklyn Nets’ player Kyle Irving has been sidelined from NBA games following his refusal of the COVID vaccine.
For more on this story, head to BBC Sport
GOOD SHOUT
NME.COM: Guild Esports partners with Finn Harps FC to encourage Irish gaming talent
INEWS: Paul Merson: Football, Gambling & Me, BBC1, review: A striking yet sadly recognisable portrait of addiction
THE INDEPENDENT: Tyson Fury questions his need ‘to fight anymore’ as he hints at retirement after Deontay Wilder win
UNOFFICIAL PARTNER: EA Sports, FIFA and women