The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
NEW FOUND WEALTH COMES WITH A PRICE
Premier League clubs have voted for a restriction towards Newcastle United’s owners on spending a vast amount of money on players.
For more on this story, head to New York Times
NBA’S FIRST EVER PARTNER
Coinbase Global, the largest Crypto exchange, has agreed a multiyear sponsorship agreement with NBA.
For more on this story, head to Business Insider
JOSH CAVALLO MAKES HISTORY
Australian Footballer, Josh Cavallo, becomes the first active male football player to publicly come out as gay.
For more on this story, head to The Guardian
BECKHAM UNDER PRESSURE
Following his agreement to be the 2022 Qatar World Cup ambassador, David Beckham has been urged to speak out on Qatar’s human rights situation on behalf of Amnesty International.
For more on this story, head to BBC Sport
THE IMPORTANCE OF SPONSORSHIP
Sports Lawyer David Winnie explains the importance of sponsorship in a social media driven era.
For more on this story, head to Lawyer Monthly
SPORTTECHIE: The Dad of Race Driver Lewis Hamilton Develops a Rowing Machine That Simulates Your Local River
MINISTRY OF SPORT: Study Reveals Women’s Sports Fans Are More Likely To Purchase Sponsor Products
BBC SPORT: Ryan Reynolds and Rob McElhenney: ‘Why not dream big?’ Wrexham owners aim for Premier League
THE UNOFFICIAL PARTNER: The UP Women’s Street Football Brainstorm