The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
A FRESH APPROACH FOR WOMEN’S SPORT
Unlike male sporting events, women’s sports are underfunded and have a lack of media attention. But what if there was a different path for female participation in sports?
For more on this story, head to Sportspromedia
FURTHER WOES FOR YORKSHIRE
Two Yorkshire board members, Hanif Malik and Stephen Willis, have stepped down as a result of the racism scandal happening at the cricket club.
For more on this story, head to BBC Sport
A SEAT RESERVED FOR DIGITAL SEAT MEDIA
Oklahoma City Thunder becomes the first American Basketball team to place Digital Seat Media’s QR Codes in its stadium.
For more on this story, head to Sporttechie.
GERRARD IS A VILLAIN
Liverpool legend Steven Gerrard will return to the Premier League as Aston Villa’s new manager.
For more on this story, head to BBC Sport.
A POST PANDEMIC PROBLEM
Sponsorship executives have revealed that sport partnerships have become increasingly competitive since fans have returned to the venues.
For more on this story, head to Sportico.
BBC SPORT: Football’s fight to stay afloat: The clubs feeling the effect of climate change
THE GUARDIAN: Premier League reveals 2022-23 season dates around Qatar World Cup
BBC NEWS: Patrice Evra says taking the knee won’t stop racism in sport
THE UNOFFICIAL PARTNER: Simon Bazalgette