The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
MAKING THE MOST OF SPONSORSHIPS
Up and coming college athletes are making the most out of their partnerships.
For more on this story, head to CNBC
A NAME CHANGE FOR AN ICONIC STADIUM
The Staples Center in Los Angeles, USA, will be renamed the Crypto.com arena in a multi million dollar deal.
For more on this story, head to Sports Pro
END OF THE OLE ERA
Manchester United have sacked manager Ole Gunnar Solsjkær.
For more on this story, head to BBC
PARIS SAINT-GERMAIN’S NEW PARTNER
Paris Saint-Germain have struck a multi-year partnership agreement with Gorillas.
For more on this story, head to Sportspro
Top football teams, such as Manchester City and FC Barcelona have backed down from their recent cryptocurrency partnerships.
For more on this story, head to Sporttechie
BBC SPORT: AFTER A SAO PAULO CLASSIC, A GRIPPING SHOWDOWN FOR LEWIS HAMILTON AND MAX VERSTAPPEN
THE TIMES: EMMA RADUCANU: FOR MAKING SPORTING FANTASY A REALITY, SHE IS DESERVED SUNDAY TIMES SPORTSWOMAN OF THE YEAR
BBC SPORT: LEWIS HAMILTON: YOU HAVE TO BE THE SMARTER ONE’ WHEN RACING MAX MERSTAPPEN FOR THE F1 TITLE
UNOFFICIAL PARTNER: THE ESPORT PSYCHOLOGIST