The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
MANCHESTER CITY JOIN THE METAVERSE
English Premier League reigning champions, Manchester City, have partnered with Sony to join the metaverse.
For more on this story, head to Sports pro
PROBLEMS FOR ATP
ATP has come under fire by the WTA for not suspending future tennis events being held in China following the concern of Peng Shuai.
For more on this story, head to BBC Sport
GALLAGHER TO EXTEND RUGBY PARTNERSHIP
Gallagher and Premiership Rugby have signed a multi year renewal agreement, which will see the insurance broker carry on sponsoring the top English rugby union competition.
For more on this story, head to Business Live
CHANGES AT NEWCASTLE
Newcastle United’s new owners have already started making changes to St James’ Park by taking off the Sports Direct branding from the ground.
Fore more on this story, head to The Independent
EUROS ARE 2021 CHAMPIONS
The term ‘Euros’ was the top trending term for Google 2021., with ‘Premier League’ being the runners up.
For more on this story, head to BBC
MANCHESTER EVENING NEWS: OLE GUNNAR SOSKJÆR AND PATRICE EVRA SHOW WHY RALF RANGNICK MUST REWRITE ‘MANCHESTER UNITED DNA’
ESPN: TOTTENHAM-RENNES POSTPONED AFTER COVID OUTBREAK, UEFA CONFIRMS
EURONEWS: SPORT FANS MUST SHOW VACCINE PASSPORT TO ATTEND TOP-LEVEL GAMES IN ENGLAND
UNOFFICIAL PARTNER: TOM FOX