The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
CRISTIANO RONALDO’S NEW WORLD RECORD
Cristiano Ronaldo has become the first person to reach 400 million followers on Instagram.
For more on this story, head to ESPN
NEW OPPORTUNITIES FOR F1
F1 teams have released new cars to help their chances of clinching the World Drivers’ title.
For more on this story, head to msn
A NAIL BITING FINISH AT THE SUPER BOWL
The Los Angeles Rams scored a late touchdown to win the 56th Super Bowl over Cincinnati Bengals.
For more on this story head to BBC Sport
A TECH MAKEOVER FOR THE NBA
The US mobile provider, AT&T, will demonstrate how their new technology, involving 5G applications and the metaverse, can improve fan engagement and broadcasts for the upcoming NBA All-Stars game.
For more on this story, head to Sports Pro
‘FUEL TOMORROW’
Gatorade have launched the campaign, ‘Fuel Tomorrow’, to help make sport accessible for every young person.
For more on this story, head to The Drum
GOOD SHOUT
THE GUARDIAN: BARCELONA CLOSE TO £236 SPOTIFY DEAL THAT INCLUDES CAMP NOU NAMING RIGHTS
BUSINESS INSIDER: CRYPTO EXCHANGE COINBASE IS FORCED TO THROTTLE TRAFFIC AFTER ITS VIRAL QR-CODE SUPER BOWL AD BRIEFLY CRASHES ITS WEBSITE
BBC SPORT: GABRIELLA TAYLOR: EX-GREAT BRITAIN TENNIS PLAYER ON HER SWITCH FROM SPORT TO ART
UNOFFICIAL PODCAST: HOW TO MARKET TEST CRICKET