The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
HAMILTON’S NEW NAME
Lewis Hamilton will change his name to include his mother’s surname.
For more on this story, head to The Guardian
PHF’S NEW SPONSOR
The international sports marketing agency, Octagon, will partner with the Premier Hockey Federation to help with its growth in a number of areas.
For more on this story, head to Sports Pro Media
A RETURN TO THE NFL
Tom Brady is set to come out of retirement and play for the Tampa Bay Buccaneers again.
For more on this story, head to The Independent
THE PREMIER LEAGUE HAS FOUND A HOME IN STAR INDIA
The Premier League will continue their partnership with the Disney-owned Star India; the streaming service will show matches from the 2022/23 season to the end of the 2024/25 season.
For more on this story, head to Sports Pro Media
A PARTNERSHIP PROBLEM
With the news that Spotify will become the main sponsors for Barcelona FC, it has been revealed that only 1% of the football club’s fans are registered to the music streaming service.
For more on this story, head to Barça Universal
GOOD SHOUT
BBC SPORT: LEICESTER TIGERS ALMOST FINED £310,000 FOR SALARY CAP OVERSPEND
SPORTS PRO: ‘WE WANT TO BE AS REPRESENTATIVE OF THE CAROLINAS AS POSSIBLE’: HOW CHARLOTTE FC PLAN TO HAVE LOCAL PRIDE FULE GLOBAL APPEAL
BBC SPORT: MARCUS RASHFORD: ENGLAND BOSS GARETH SOUTHGATE PLANS TALK WITH MAN UTD STRIKER
UNOFFICIAL PARTNER: SPORT AND THE PRICE OF MEDIA