The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
CRYPTO.COM JOINS THE WORLD CUP
FIFA has partnered with Crypto.com for the Qatar World Cup.
For more on this story, head to Reuters
A JAW DROPPING MATCH
The Hollywood owned football club, Wrexham AFC, beat Denver Athletic 6-5 in an exciting match.
For more on this story, head to BBC Sport
SPORT SPONSORSHIP SOARS
Sport sponsorship in India has surpassed over Rs 9,500 crore in 2021
For more on this story, head to moneycontrol
NFL+
The National Football League will launch its own streaming service, ‘NFL+’
For more on this story, head to SportsPro
THE OFFICIAL BANK AND CREDIT PARTNER OF THE MLB
A $125 million deal with the MLB will see Capital One will become their ‘official bank and credit card partner’.
For more on this story, head to CNBC
A NEW GRAND PRIX
Las Vegas will host Formula 1 on a three year contract, starting 2023.
For more on this story, head to SportsPro
GOOD SHOUT
COINTELEGRAPH: NFT-FUNDED RACING AIMS TO DISRUPT SPORT SPONSORSHIP
BBC SPORT: WOMEN’S WORLD CUP: ENGLAND BEAT SOUTH AFRICA TO BOOK FINAL DATE WITH AUSTRALIA
EUROSPORT: “I HAVE BEEN WORKING TOWARDS THIS MOMENT FOR YEARS’ RUUD VAN NISTELROOY TO BECOME PSV EINDHOVEN BOSS
UNOFFICIAL PARTNER: THE BUNDLE