The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
BASEBALL ON CATCH UP
NBC and MLB have agreed a deal to broadcast 18 baseball games on the American channel’s streaming site, Peacock.
For more on this story, head to Sports Pro
A HELPING HAND FROM SHERINGHAM
The Founder of 8XBet, Ryan Li, explains how Teddy Sheringham can help boost visibility for his company.
For more on this story, head to Insider Sport
CANAL+
F1 has seen a sharp increase in their viewership, thanks to the partnership with Canal+.
For more on this story, head to Sports Pro
A SHOCK RETURN
WWE will return to the UK for the first time in 30 years.
For more on this story, head to talkSPORT
DE GEA’S ESPORT VENTURE
Manchester United’s David De Gea recently created an Esports team in Madrid.
For more on this story, head to Manchester Evening News
GOOD SHOUT
BBC SPORT: FIFA WORLD CUP QATAR 2022: DAY-BY-DAY GUIDE TO THE FIXTURES
SPORTSPRO: ‘THIS IS AN OPPORTUNITY TO RESET THE LANDSCAPE’: INSIDE AUSTRALIA’S 2027 RUGBY WORLD CUP BID
THE GUARDIAN: ‘A CULTURAL MOMENT’: WHAT BEND IT LIKE BECKHAM MEANT FOR UK WOMEN’S FOOTBALL
UNOFFICIAL PARTNER: JAMIE PEACOCK TACKLES THE BUSINESS OF RUGBY LEAGUE