The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
CHANGE OF LEAGUES
The University of Cincinnati, University of Central Florida, and University of Houston are close to leaving the American Athletic conference for the Big 12.
For more on this story, head to Sports Pro
THE FUTURE OF SPORT SPONSORSHIPS
Companies such as Nike Inc and Rolex are predicted to grow even faster in the Sports Sponsorship industry.
For more on this story, head to Digital Journal
A RECORD FOR LIVERPOOL
Liverpool FC could land a shirt sponsorship which would see the club earn $100 million a year.
For more on this story, head to Front Office Sports
A TAYLORMADE PARTNERSHIP
Rory McIlroy has agreed a multi year contract with TaylorMade.
For more on this story, head to Sports Pro
NFL & 888SPORT
888Sport has reached a partnership agreement with the NFL.
For more on this story, head to Gambling Insider
GOOD SHOUT
SPORTS PRO: STUDY: WOMEN’S SPORT DRAWS 15.1M UK VIEWERS DURING FIRST THREE MONTHS OF 2022
BBC SPORT: LEE WESTWOOD SEEKING PGA TOUR AND EUROPEAN TOUR RELEASE FOR SAUDI-BACKED EVENT
EUROSPORT: SIR JIM RATCLIFFE £4.25 BILLION BID TO BUY CHELSEA FROM ROMAN ABRAMOVICH ‘REJECTED OUT OF HAND’
UNOFFICIAL PARTNER: SEAN BRATCHES ON THE GOLF SUPER LEAGUE