The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
AN ABRUPT END
The sports cryptocurrency company, SpotemonGO, has ceased trading.
For more on this story, head to Sports Pro
END OF AN ERA
After nearly three decades, FIFA and EA Sports have parted ways.
For more on this story, head to The New York Times
THE SPONSORSHIP CONTINUES
The NFL will carry on its partnership with 888sport in the UK and Ireland.
For more on this story, head to Insider Sport
A BAN ON BETTING IN BELGIUM
Belgium aims to ban all betting adverts by the end of 2022.
For more on this story, head to Sports Pro
CHELSEA’S SLEEVE SPONSOR
Chelsea F.C. have struck a £20m per year deal with the cryptocurrency company, WhaleFin.
For more on this story, head to FanNation
GOOD SHOUT
INSIDER SPORT: AS MONACO EXPANDS ‘STRONG SPIRITED’ VBET SPONSORSHIP
SPORTS PRO: CAA SPORTS SIGNS UP ESPORTS GIANT T1
LEDGER INSIGHTS: NFTS MAKE THEIR WAY INTO SPORTS SPONSORSHIPS WITH BUDWEISER, PUMA
UNOFFICIAL PARTNER: WHY US CITIES (STILL) AWAIT FIFA’S 2026 DECISION