The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
NEW OWNERS
Introducing the new owners of Chelsea FC.
For more on this story, head to Sports Pro
THE SUPERBOWL HALFTIME SHOW SPONSORED BY…
Pepsi will no longer sponsor the SuperBowl halftime show.
For more on this story, head to CNBC
WOMEN’S FOOTBALL IS CHANGING
The infrastructure of Women’s football will soon change with help from the Premier League.
For more on this story, head to Yahoo
CRYPTO DEALS INCREASE NBA’S REVENUE
Cryptocurrency companies have helped with this season’s NBA sponsorship revenue.
For more on this story, head to CNBC
A NEW MERGER
BT Sport and Warner Brothers Discovery have agreed to team up their operations in the UK and Ireland.
For more on this story, head to Sports Pro
GOOD SHOUT
SPORTS PRO: MLS NAMES CATERPILLAR AS MAJOR SPONSOR
PERFECT DAILY GRIND: ARE COFFEE AND SPORTS PARTNERSHIPS BECOMING MORE POPULAR?
AUTOEVOLUTION: THESE AUTO BRANDS SPONSOR THESE ICONIC SPORT FRANCHISES, ONE MAY SURPRISE YOU
UNOFFICIAL PARTNER: A SHORT BUSINESS HISTORY OF TOUR DE FRANCE