The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
THREE MORE YEARS OF LALIGA
LaLiga and Premier Sports have renewed their broadcasting deal in the United Kingdom and Ireland for three more years.
For more on this story, head to LaLiga
EVERTON’S NEW SHIRT SPONSOR
Everton FC have partnered with the gambling firm, Stake.com.
For more on this story, head to Liverpool Echo
THE NEW SPONSORS OF THE SUPER BOWL HALF-TIME SHOW?
Amazon are the main contenders to replace Pepsi for the Super Bowl Half-Time Show.
For more on this story, head to Billboard
F1 RENEW TV RIGHTS IN BRAZIL
F1 will extend its broadcast partnership with the Brazilian media company, Bandeirantes, until 2025.
For more on this story, head to SportsPro
THE PEOPLE’S POWER
Global events show that fans can change the landscape of sports sponsorship.
For more on this story, head to Soccerex
SPORTS PRO: MLS NAMES CATERPILLAR AS MAJOR SPONSOR
THE ATHLETIC: ED SHEERAN RENEWS IPSWICH TOWN SPONSORSHIP DEAL
ADWEEK: THE BIG SPORT SPONSORSHIP WINNERS SO FAR THIS YEAR
UNOFFICIAL PARTNER: FWIW ANATOMY OF A DEAL