The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
THE FUTURE OF GAMBLING IN FOOTBALL
Premier League clubs have been asked to stop using gambling firms as shirt sponsors.
For more on this story, head to SportsPro
A NEW HOME FOR TOUR DE FRANCE
The Tour de France will be shown on ESPN in Latin America and the Caribbean.
For more on this story, head to SportsPro
THE NEXT BIG SPORT SPONSORSHIP BUSINESS
Digital Lottery could become the next big business in Sport Sponsorship.
For more on this story, head to Yahoo
BRANDS PARTNERING WITH WOMEN’S SPORT
High profiled brands will be sponsoring the UEFA Women’s Euros.
For more on this story, head to Marketing Week
DXC TECHNOLOGY
As well as featuring on Manchester United’s 22/23 sleeve shirt, DXC Technology becomes the club’s digital transformation partner.
For more on this story, head to Insider Sport
GOOD SHOUT
SPORTS PRO: MLS NAMES CATERPILLAR AS MAJOR SPONSOR
BROADCAST: W SERIES MOTORS TO 1M PEAK AUDIENCE
CTV NEWS: CORPORATE SPONSORSHIPS A POWERFUL TOOL IN ADVANCING SOCIAL CHANGE: EXPERTS
UNOFFICIAL PARTNER: ONEFOOTBALL MEETS WEB3