The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
BIG CHANGES FOR LALIGA
Electronic Arts Inc., ‘EA’, will replace Banco Santander SA as LaLiga’s main sponsor.
For more on this story, head to Bloomberg
LIONESSES’ SUCCESS IS NIKE’S WIN
Success for Nike as the Lionesses win the European Championship.
For more on this story, head to the Financial Times
CCTV’S PREMIER LEAGUE DEAL
China’s broadcasting channel, CCTV, will return to show the 2022/23 Premier League season.
For more on this story, head to SportsPro
A NEW BEGINNING FOR NASCAR
After 15 years, Camping World is ending their sponsorship with NASCAR.
For more on this story, head to CBS
HAMILTON’S NFL VENTURE
Lewis Hamilton has bought a minor stake in the Denver Broncos.
For more on this story, head to SportsPro
GOOD SHOUT
SPORTS PRO: ENGLAND’S WOMEN EURO 2022 WIN “HUGE” FOR LIONESSES COMMERCIAL PROFILE
THE GUARDIAN: CRICKET MUST RETHINK SPONSORSHIP DEALS AMID ONGOING CLIMATE CRISIS
ABC7: UNDER ARMOUR TO PAY UCLA $67.5M IN SETTLEMENT OF TERMINATION OF APPAREL SPONSORSHIP DEAL
UNOFFICIAL PARTNER: THE L WORD