The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
A WORLD RECORD FOR WASHINGTON COMMANDERS
Washington Commanders have agreed a record-breaking partnership with the mobile-focused ticket platform, SeatGeek.
For more on this story, head to Forbes
DISNEY EXTENDS ITS EMPIRE
The Disney-owned streaming platform, ESPN+, will broadcast the Carabao Cup and EFL to its US audiences.
For more on this story, head to Sports Pro
FOOTBALL SPONSORSHIPS
The top 4 biggest sponsorship deals landed by professional footballers.
For more on this story, head to Playing for 90
ANOTHER NBA PARTNERSHIP FOR ARCTOS
Following the Sacramento Kings and Golden State Warriors, Utah Jazz have become the third NBA team to receive investment from the private equity firm, Arctos.
For more on this story, head to Sports Pro
NFL TEAM VALUATIONS
The Dallas Cowboys are the most valuable sports teams; they are worth $8 billion.
For more on this story, head to Forbes
GOOD SHOUT
SPORTS PRO: CAMEROON REVEAL ONE ALL SPORTS AS NEW KIT SUPPLIER AHEAD OF QATAR 2022
SPORTS MINT: REAL VALLADOLID NAME JD SPORTS AS SLEEVE SPONSOR
SPORTTECHIE: IBM ENTERS ESPORTS WITH OVERWATCH LEAGUE SPONSORSHIP
UNOFFICIAL PARTNER: THE BUNDLE 19