The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
APPLE TO GRAB THE NFL BUNDLE
The NFL has announced that Apple will be the new sponsor for the Super Bowl halftime show.
For more on this story, head to The New York Times
LEBRON’S NEW VENTURE
LeBron James is purchasing a team from the Major League Pickleball (MLP).
For more on this story, head to SportsPro
MLS PROGRESS
Major League Soccer is now worth $16.3 billion with the average MLS franchise seeing a 55% increase from last year.
For more on this story, head to SportsPro
A HELPING HAND FROM SPORT SPONSORSHIP
Sports sponsorship has helped Crypto.com reach its ‘widest global audience’ yet.
For more on this story, head to SportBusiness
THE PREMIER LEAGUE AND COCA COLA
Coca Cola has announced sponsorships with two Premier League clubs; Liverpool FC & Tottenham Hotspur.
For more on this story, head to SportBusiness
GOOD SHOUT
THE NEXT HINT: SPORT SPONSORSHIP: WHY SPONSORING A SPORTS TEAM CAN ENHANCE YOUR BRAND IMAGE
BLOCKWORKS: CHAIN STRIKES SPONSORSHIP DEAL WITH NEW ENGLAND PATRIOTS
FORBES: LPGA TOUR UNVEILS NEW SPONSOR AND EVENT FORMAT ALONG WITH FAMILIAR FACE AS TOURNAMENT HOST
UNOFFICIAL PARTNER: KARA NORTMAN