DataPOWA CRO Announcement

14th February 2022Posted by: admin


Appointment of Chief Revenue Officer Patrick Yandjou

DataPOWA, the fan intelligence technology company delivering POWA index, POWA tracker and FanPOWA, is pleased to announce the appointment of Patrick Yandjou to the role of Chief Revenue Officer, and he will join the company’s Senior Management Team with immediate effect. 

A prominent figure in the sports sponsorship measurement and analytics sector, Patrick has extensive experience of working with sports properties, brands, and agencies globally to help them further understand their audiences and deepen the connection with them.

He has a Master’s degree in Sport Science and Management and has previously held roles at Blinkfire Analytics and sports market intelligence specialists Leaders. 

DataPOWA’s Chief Executive, Michael Flynn, said: 

“It is with great pleasure that I welcome Patrick Yandjou to DataPOWA. The new role of Chief Revenue Officer is designed to take us to the next level as we continue to enhance our standing and influence within the sector. Patrick has all the attributes and experience I was looking for, his passion, and deep understanding of the sports industry made him the clear choice.”

Patrick said: 

“I’m honoured to join an ambitious business of highly-motivated people who want to make a positive impact in the sports industry using technologies that up until now weren’t readily available in the sector. Sports sponsorship is becoming increasingly sophisticated, complex and data-driven, and DataPOWA’s innovative POWA product suite gives us a real competitive advantage, empowering those in the industry to maximise their partnerships.”

Patrick will be in attendance with the DataPOWA team at Soccerex Americas in March, promoting their new 360° brand valuation platform, POWA tracker, and data enrichment and collaboration software FanPOWA.

Patrick Yandjou

About DataPOWA

DataPOWA is a UK-headquartered, wholly owned business within the IXUP Group, a publicly listed company on the Australian Securities Exchange (ASX). DataPOWA offers specialist data and analytics services to the sports market, including:

  • POWA index: live digital benchmarking on over 2,800 rights holders from 47 sports in real time
  • POWA tracker: fast-tracked brand valuation across social media and broadcast with analysis available within a market leading 48 hours of a live event.
  • FanPOWA: 100% GDPR compliant enriched fan data insights, accessible without ever sharing data.


Stephen O’Malley, Chief Operations Officer, DataPOWA
+44 7768907668