POWA index Football Rankings vs Deloitte Football Money League
-Most Powerful Sponsorship Platforms in Club Football Revealed by POWA Index-
DataPOWA Ltd, the AI technology firm delivering POWA index, has today released a list of the 20 most powerful club football sponsorship properties as ranked by POWA index, as a contrast to the recently released Deloitte Football Money League. The Deloitte list is ranked by annual revenue whereas POWA index measures the most powerful sponsorship platforms in club football.
DataPOWA’s C.E.O., Michael Flynn, said: “Not only are the top three football clubs the most powerful sports marketing platforms and the most successful from a revenue perspective, POWA index also identifies them as the top three club sponsorship platforms across all sports globally. Only the NBA, a governing body, is seen to have an average yearly POWA score that is just ahead of the two LaLiga teams. The inclusion of five South American and the three big Turkish teams highlights the importance of football globally, and the opportunities for brands outside of the biggest leagues.”
Graphic: (also available as hi res .pdf and .png files)
Stephen O’Malley, DataPOWA Ltd
firstname.lastname@example.org +44 7768907668
Notes to Editors
About DataPOWA Ltd
DataPOWA is a business offering specialist marketing and data services to sports rights holders, brands and agencies. In November 2018 it launched AI software POWA index, a measurement of power, AI valuation, prediction, and ranking system.
About POWA index
POWA index has data from over 3,000 teams, leagues, and events from around the globe. POWA index is a data-driven, real-time sports sponsorship valuation engine, providing a transparent view of the market by incorporating traditional media, social, digital and fan platforms.
POWA index is continuously analysing over 2.4 trillion data points a day, across 60 unique data sets. These inputs create a POWA index score composition. In addition, they act as our signals for the sponsorship property valuation, allowing our clients an unbiased understanding of the potential value of any sponsorship.