SURFERS RIDE THE TOKYO 2020 WAVE
– DataPOWA Reveal The Most influential Surfers –
Shortboard surfing is one of five sports making its debut at Tokyo 2020, with 40 surfers (20 men & 20 women competing in separate divisions) heading to Tsurigasaki Surfing Beach.
The men’s final saw Brazil’s Italo Ferreira claim the gold medal, overcoming Japan’s Kanoa Igarashi. In the women’s final, USA world number one Carissa Wright triumphed over South African underdog Bianca Buitendag.
DataPOWA analysed the social follower influence (across Twitter, Facebook, Instagram and TikTok) of all the competitors and their placing at Tokyo 2020.
The most influential man, Brazil’s Gabriel Medina, has nearly 12million social followers, making him more POWAful than USA gymnast Simone Biles and Japan tennis’ Naomi Osaka. The top ranking woman, Australia’s Sally Fitzgibbons, has over 1.6million social followers eclipsing high profile Olympians such as USA swimmers’ Katie Ledecky and Caeleb Dressel.
To find out more about DataPOWA & POWA index, get in touch: hello@powaindex.com
Enquiries:
Joseph Flynn, DataPOWA
joseph.flynn@datapowa.co.uk
Notes to Editors
A hi res JPG graphic is included in this release – high-resolution PNG or PDF versions are available on request.
About DataPOWA
DataPOWA is a business offering specialist marketing and data services to sports rights holders, brands, and agencies. In November 2018 it launched AI software POWA index, a measurement of power, AI valuation, prediction, and ranking system.
About POWA index
POWA index has data from over 3,000 teams, leagues, and events from around the globe. POWA index is a data-driven, real-time sports sponsorship valuation engine, providing a transparent view of the market by incorporating traditional media, social, digital, and fan platforms.
