The Americas challenge Europe in soccer league influence rankings
-Most powerful domestic soccer leagues revealed by POWA Index-
DataPOWA Ltd has today released a list of the ten most powerful domestic soccer leagues as ranked by POWA index, the data-driven, real-time sports sponsorship valuation engine.
Three of the top ten leagues are from The Americas; Brazil’s Brasilieirao (4th), Mexico’s Liga MX (5th) and USA’s MLS (8th).
Six European leagues are featured, England’s Premier League (1st), Spain’s LaLiga (2nd), Italy’s Serie A (3rd), Germany’s Bundesliga (5th), France’s Ligue 1 (7th) and Turkey’s Super Lig (9th), with Japan’s J1 League (10th) being Asia’s only representative.
DataPOWA C.E.O. Michael Flynn said: “The commercial and sponsorship potential of The Americas’ top soccer leagues is yet to be fully realised, however the POWA index rankings prove they are now serious challengers to Europe’s dominance. Their leagues are benefiting from the proliferation of global sports streaming services which is helping to enhance their presence and create new fanbases, and they are using digital and social to harness the power of their own super clubs; Brasilieirao’s Flamengo and Corinthians, Liga MX’s Club America & Chivas, and MLS’ Los Angeles clubs, Atlanta United and now Inter Miami who are making great strides in creating a global soccer brand from scratch.”
The three leagues provide huge visibility for their sponsors, Brasilieirao (sponsors include Itau, Vivo, Mastercard & Fiat), Liga MX (title sponsor bank BBVA) and MLS (sponsors include AT&T, Audi, Coca-Cola & Target).
Eight of the top ten are the most powerful leagues from their country of origin, the exceptions being MLS, which is 5th in the list of USA ‘team sport’ leagues (after NBA, NFL, MLB & NHL) and Japan’s J1 League (2nd to Nippon Professional Baseball).
Stephen O’Malley, DataPOWA Ltd
Notes to Editors
About DataPOWA Ltd
DataPOWA is a business offering specialist marketing and data services to sports rights holders, brands and agencies. In November 2018 it launched AI software POWA index, a measurement of power, AI valuation, prediction and ranking system.
About POWA index
POWA index has data from over 3,000 teams, leagues and events from around the globe. POWA index is a data-driven, real-time sports sponsorship valuation engine, providing a transparent view of the market by incorporating traditional media, social, digital and fan platforms.
POWA index is continuously analysing over 2.4 trillion data points a day, across 60 unique data sets covering social media (e.g. Twitter, Facebook, Instagram, TikTok & YouTube), search engines (e.g. Google, Bing, Yahoo!, Baidu & Yandex), results, attendance & player data, media & news coverage, official website, OTT & apps, and fan/follower geographic & demographic data. These inputs create a POWA index score composition. In addition, they act as our signals for the sponsorship property valuation, allowing our clients an unbiased understanding of the potential value of any sponsorship.